Apple blew up the advertising market in 2020 when it gave tracking an opt-in feature on iOS. Since then, Google--the world's biggest advertiser--has been slow to roll out its solution for Android and ...
"Will we ever be able to put search marketing strategy in the driver's seat?" This is almost every search marketer's dilemma as the community continues to remain at the mercy of Google's algorithms an...
Case Study: How the Cookie Monster Ate 22% of Our Visibility
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of M...
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Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful mar...
30-second summary:
In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites
Even though they will be removing the third-party c...